How Changes to Reg CF Opens Up Opportunity to Finance Bigger Deals

Hear from AmplifyX on how the ability to test the waters paired with technology opens up the opportunity to finance bigger deals.

Video Transcript

Seth Gordon: Cool. You brought up a great point about these recent updates to the SEC regulations. I'm curious how that impacts your own marketing or how you might consult with the issuers about their own marketing.

Adam Cowherd: So we're actually having conversations about, now that we can test the market or test the waters, I believe is the correct term? We're talking to some issuers about doing some of this and because of the technology provider WealthBlock, where you actually work, you guys actually have built some really cool technology that facilitates that, where you can then capture different emails. You can get interest forms and we're going to be kicking off some of those over the next month or two. So I think that just opens it up a lot wider because lots of artists actually ask us the question. "How do we know, how do I know if people want to invest into me?" And by actually being able to say, "Hey, you can actually go test that. We don't have to do anything beforehand. You just literally have to test it and we don't have to move forward. There's no real risk." I think that's so important. In addition, it gives us the opportunity to frankly, finance much bigger deals in the future. So if we want to do a debt offering underwriting a tour or something with a larger artist around a piece of their royalties, I think that it just opens everything up so much more.

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