Finding the Hero: How Content Marketing is Shifting for Fintech
Content Rewired discusses the shift within content marketing and how adopting a more daring, fun approach can benefit fintechs.
Video Transcript
Ashley Poynter:
The habit in B2B is to want to stay authoritative sounding and very traditional. And I think brands are getting a little bit more comfortable stepping outside of that comfort zone and trying to be a little bit more conversational and focus on the story and making their audience, or I shouldn't say their customers, the heroes, right? And building a story around that and finding compelling, interesting, and visually fun ways to tell those stories.
Related Videos
What's New in Fintech & Content Marketing?
Finding a Fintech Content Marketing Partner
The Big Fintech Umbrella
If you think about an elegant solution of keeping resources organized, being more efficient, and a manager that may not have the time or the team to manage 50 investors, you have to herd these cats, so to speak, into one area and get the deal done. I think WealthBlock is that solution.
Chris Shen
Founder, Revere