Finding the Hero: How Content Marketing is Shifting for Fintech
Content Rewired discusses the shift within content marketing and how adopting a more daring, fun approach can benefit fintechs.
Video Transcript
Ashley Poynter:
The habit in B2B is to want to stay authoritative sounding and very traditional. And I think brands are getting a little bit more comfortable stepping outside of that comfort zone and trying to be a little bit more conversational and focus on the story and making their audience, or I shouldn't say their customers, the heroes, right? And building a story around that and finding compelling, interesting, and visually fun ways to tell those stories.
Related Videos
The Big Fintech Umbrella
Finding a Fintech Content Marketing Partner
What's New in Fintech & Content Marketing?
The WealthBlock team has been exceptional to work with as we build out our farmland investment platform. They have a deep understanding of our needs and have great tech to power our sites. The WealthBlock platform is set up to accommodate various investments and appreciate their willingness to work with new ventures to get them off the ground.
Steve Bruere
President, People's Company