The Big Fintech Umbrella

Ashley Poynter:

And then my last few roles before starting Content Rewired were focused in FinTech and financial services, which I found fascinating. But it also kind of struck me that there's not a lot of marketing agencies thatI've come across, at least that really focus in on that. And it's, you know, there's a lot happening in the FinTech space. And FinTech is a really big umbrella, right? There's so many different, there's reg tech, there's insure tech. There's just a whole world underneath that. And so I got my stuff sort of in the payments realm and learning all about that. And I thought, "Well, gee, I wonder if there's other businesses that need this kind of service and needs someone who really, really understands that inside and out and can write about it." And so I sort of hung my own shingle on a hope and a prayer that that was the case. And it was, I mean, I basically started out just changing my LinkedIn headline and right away had people reaching out. We need a writer that understands payments. We need a writer that understands FinTech and that's really kind of how Content Rewired was born. Gosh, almost five years ago, 2016. So yeah, and we've just grown from there. We continue to focus a lot on payments, but we do, we help a variety of FinTech organizations with content marketing from content strategy to content production. That's really what our main focus is. And then also content distribution, which I know is a lot of what we're doing with WealthBlock right now.

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